Ricco is a communication strategist with 21years of experience spanning mass media integration, healthcare communication, and social media strategy. Ricco combines the analytical rigor of doctoral-level communication research training from the University of Florida with hands-on public relations experience across multinational and cross-industry corporations. Specialized in high-regulation, high-expertise
sectors (healthcare, biotechnology, regenerative medicine) and high-impact social sectors (NGO, CSR, ESG), Ricco helps organizations build authority-driven narratives, reshape brands, and manage communication risks in complex stakeholder environments.

• Universityof Florida | Gainesville, FL, USA Doctor of Philosophy (Ph.D.) in Communication
  Studies (2-year researching & studying)
• Universityof Central Florida | Orlando, FL, USA Master of Arts (M.A.) in Public Relations
• Fu JenCatholic University | New Taipei City, Taiwan Bachelor of Arts (B.A.) in Advertising
• Core Focus
  #Brand Reinvention #Crisis Resilience #Authority Translation under High-ComplianceContexts #Stakeholder Alignment
  
  

• NGO Brand Reinvention &Fundraising
  Redesigned the brand narrative for Rinder Children’s Home, driving US$3.79M in
  fundraising and enabling a full modernization of its identity.
• Healthcare Authority Building
  Developed compliance‑aligned narrative systems for regenerative clinics, ANFA
  Clinic, and Kang Ning University, converting complex medical content into
  trusted, adoption‑ready messaging.
• Crisis & Reputation Management
  Trained senior spokespersons using psychology‑based communication methods and
  created an AI‑era brand voice model that ensures authenticity at scale.
  
  
  

Authenticityas a Trust Premium. In an era of algorithmic noise,Warm PR aims to safeguard "Authenticity" by redefining the essence of communication. We move beyond traditional "Cold PR" that prioritizes exposure and perfection, focusing instead on Resilience, Sincerity, andRelational Capital.

Logic of Translation:

Transforming cold data into human-pulse narratives.

Aesthetics of Imperfection:

Transparent flaws create trust premiums.

Synergic Alchemy:

Creating shared social capital through strategic alignment.